North East baby brand to fund 250,000 meals for children

North East-based baby brand Nuby has partnered with FareShare, a food waste charity, to fund the distribution of up to 250,000 meals to children.

Nuby, who are based at Boldon Business Park, will donate a meal for a child for every purchase made from their Good Square Meal tableware range.

So far Nuby has funded 25,000 meals for children who need them most via FareShare’s network of charities.

FareShare works with the food industry to take good-to-eat surplus food, that might otherwise be wasted, and redistribute it to 8,500 charities and community groups nationwide.

James Russell–Watson, Nuby head of marketing said: “20 per cent of UK households with children have reported food insecurity and this number has more than doubled in the past 3 years.

“Here at Nuby, we believe that every child deserves a good square meal, so we’ve partnered with FareShare to fund the equivalent of 250,000 meals from sales of our Good Square Meal tableware range.

“We’ll also be encouraging our staff and customers to volunteer with FareShare and support the fantastic work they do.”

Polly Bianchi, FareShare director of fundraising said: “We are delighted that Nuby will be supporting us this year with the Good Square Meal campaign.

“The donation of so many meals for children will help us get good-to-eat food, which might otherwise go to waste, to those who need it.

“A huge proportion of the charities within our network support children and families, and they are working harder than ever to help those impacted by the cost-of-living crisis.

“Nuby’s generous support for FareShare will make a huge difference to our mission to get food to people who need it and make a positive difference to children across the country.”

For terms and conditions and to find out more visit https://uk.nuby.com/pages/good-square-meal