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Business & Economy

North East-based creatives unite to support children of Ukraine

A team of North East creatives have put their skills into action to help children in Ukraine, by creating a children’s book in 2 weeks.

The project was created by Di Gates of Stick Theory, who had the idea whilst watching news footage of Ukrainian refugees being met on the border and taken home by Polish families.

“I watched the news on Saturday morning, and by Sunday evening I’d sketched out the content of the book and had seven brilliant local illustrators on board to help. We worked together in the evenings and on weekends, and within 2 weeks we had a finished draft. One week later it was printed, and one week later it was launched!”

“Our original plan was to publish on Kindle, but when Potts Print (UK) agreed to print 2000 copies for free, and a local web developer offered to build us a website, it made more sense to sell directly and avoid the hefty commission costs, so we’re more likely to achieve our £10k target.”

The book, ‘Who is your neighbour?’ was launched at Seven Stories, the National Centre for Children’s Books, on 7th April and within one week, over 500 books had been sold.

The book itself can be enjoyed simply as a picture book for pre-schoolers, or as a way to guide gentle conversations with older children about how millions of people across the world have responded to the war with amazing acts of humanity and generosity. Ultimately, the book encourages parents and children to re-think who their neighbours are and to broaden the concept to include people they don’t yet know.

All money raised will go to the Ukrainian charity, The Voices of Children Foundation, to support evacuation efforts and provide emergency psychological support to children affected by the war.

‘Who is your neighbour?’ is available to buy at and Di is keen to hear from business leaders who would like to buy packs of books on behalf of their local schools and libraries, or family venues who could re-sell the book.

More information can be found at and to get involved or support, email [email protected].