North East brand agency to double in size following investment

A brand agency has revealed plans to double in size following investment support.

Newcastle-based B7 says it will recruit three staff and bolster marketing functions thanks to NPIF II – NEL Smaller Loans backing.

Bosses say the cash will also push forward plans to expand into the US.

They add the business will bring in staff over the next six to eight months, with its increased headcount set to help it specialise in specific marketing functions and capitalise on corresponding new business opportunities.

A proportion of the investment will also be used to buy equipment, technology and tools.

David Broom, B7 chief executive, said: “Our business has grown organically so far, but the NPIF II funding will enable us to scale our ambitions much more rapidly.

“This investment will not only help us expand within the UK sector but also adapt and venture into new industries like AI and advanced technologies.

“We are excited to unlock a new realm of potential for B7, now made possible thanks to the support of NPIF II.”

NPIF II – NEL Smaller Loans is managed by NEL Fund Managers and part of the Northern Powerhouse Investment Fund II.

The deal is NPIF II’s first in the North East since the launch of the £660 million fund in March this year.

Susan Snowdon, NEL Fund Managers’ investment executive, said: “B7 has a robust growth plan in place, which our investment will enable to be put into action.

“We’re excited to see how this ambitious business develops.

“The two elements of the Northern Powerhouse Investment Fund II that we’re managing provide regional businesses with a fantastic opportunity to develop new products, launch new services and create new North East jobs.

“We’re keen to hear from as many firms as possible about how this growth capital could help them achieve their commercial ambitions.”

Pictured: Sarah Newbould, senior investment manager at British Business Bank; David Broom, B7 chief executive and Susan Snowdon, NEL Fund Managers’ investment executive.