Skip to content

Business & Economy

Only Connect: Bonded draws on human connection to fill tech-created void

Digital and media agency Bonded has launched with a disruptive business model based on human connection.

Following the mantra of Only Connect, Bonded will fill a growing gap in the market left by digital technology and automation by bringing brands and their customers together in a truly authentic and meaningful way.

An innovative four stage planning and measurement framework has been developed to allow full funnel channel activity to create better, deeper and lasting audience relationships for clients.

The concept has been devised by Steve Underwood, former Managing Partner at Dentsu; Kevin Sung, ex Dentsu and WPP; Kevin McEwan, formerly Director at Carat and Bonded chairman Dave Lucas, who led Mediavest prior to its acquisition by Aegis in 2011.

Steve said: “The majority of industry narrative today is about the growth of tech and digital software capability such as automation. We’re at the cutting edge of these developments, however we value human connection way more.

“We are in a very competitive and crowded marketplace and our point of difference is the ability to use tech with a very human approach that achieves much more powerful results for clients.

“Ultimately organisations with strong connections have the power to change lives and that’s what we are here to achieve.”

Each of Bonded’s team members has over 15 years of experience of working with big agencies, delivering results for some of the world’s most successful brands.

Dave Lucas said: “In today’s media & digital world, clients value connecting with people they can trust – as well as their agility, knowledge and expertise. Bonded agency will deliver this and more, I’m excited to see how far we can go.”

For more information, please visit