Out of this world! Tech firm Animmersion supports Life Science Centre space exhibit

A technology company is working with a North East attraction to help visitors better understand the universe.

Animmersion has partnered with Newcastle’s Life Science Centre to produce interactive experiences for the educational facility’s Space Zone exhibition.

The Middlesbrough-based company has created a number of exhibits, which include the Fauna Counter game where users identify, count and track Antarctic penguin populations from a satellite image.

It has also created a touch-screen experience that allows visitors to manage crops as farmers, a projection of the sun to investigate its different features, and a challenge to construct a menu for space crew.

The project adds to Animmersion’s growing presence in the heritage, culture and visitor attraction sector, where it is known for delivering the DeepFrame One mixed-reality display at the Great Exhibition of the North and interactive displays and holograms for the North York Moors National Park’s Land of Iron project.

Dominic Lusardi, owner and managing director, said: “The North East is emerging as a region with an exciting role to play in the space industry and this exhibition will help inspire interest in the broad and diverse applications of technology and science that are truly out of this world.

“This project is a great example of how we can apply our expertise in the visualisation of information that creates fun and engaging immersive experiences.

“They are brilliant tools to encourage interaction and spark interest and these fun science-based exhibits provide visitors to the Life Science Centre with an enjoyable experience that will inform and educate.”

Sarah de Launey, exhibition developer at Life Science Centre, added: “Only the lucky few will ever get to go to space, but with the help of companies like Animmersion, we have brought space down to Earth.

“In Space Zone, visitors can experience for themselves the surprising applications of modern space science and what it’s like to explore the universe.”