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Business & Economy

PR and marketing agency launches initiative to support charities

A North East PR and marketing agency has launched an initiative to help businesses share their great news while supporting charities through the Coronavirus crisis.

Harvey & Hugo Ltd will donate 20 per cent from the fee of all new Pay-as-Hugo PR and marketing services to a charity of the clients’ choice.

This follows the announcement from Chancellor Rishi Sunak of a £750 million package to keep struggling charities afloat during the pandemic.

Managing director, Charlotte Nichols said: “I found it really upsetting to hear the plight of charities across the country, but especially those in my home region of the North East, so I’d decided I wanted to do something to help before the Government’s announcement last week. Even though charities will benefit from the rescue package, there are many organisations that still need support.

“As former PR and marketing director for Wag & Company North East Friendship Dogs, I understand how challenging funding can be for charities so by offering a simple solution we hope to make a small difference.”

Pay-as-Hugo is the contract-free arm of the Darlington-based business which offers ad-hoc marketing and PR services from email campaigns, blogs and press releases to social media, graphic design and animation.

Charlotte continued: “Times are tough for all businesses at the moment, but great brands will build their equity during crises such as these, so it’s vital not to neglect your marketing.

“Pay-as-Hugo was created in the recession of 2009 with the aim of being simple, cost effective and contract-free, meaning every business has access to our services regardless of budget.”