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Business & Economy

PR and marketing expert to deliver keynote speech at national event

Charlotte Nichols, founder of Harvey & Hugo, will be delivering a session on how to manage PR through the Covid-19 pandemic to hundreds of delegates during the virtual event, which takes place on Thursday, June 11.

The Marketing Showcase is designed to share industry knowledge and expertise, presenting engaging keynote seminars and an opportunity to view and test the latest marketing tools and solutions.

This year, the event is focusing heavily on how businesses can adapt their strategies as we navigate the Covid-19 pandemic.

Ashley Jones, events director, said: “This is now our fourth virtual Marketing Showcase event, with around 200 people registering on each.

“Now that we know the format works well, we wanted to expand our offering to include an expert in PR and marketing and thought Charlotte fit the bill brilliantly. Harvey & Hugo has a great, national reputation in the industry, so we’re delighted to have her on board.”

Speaking about the Marketing Showcase, Charlotte Nichols said: “My session will discuss the importance of sharing your brand’s story through the crisis, with examples from both those who are enhancing their reputation and those who are damaging it.

“We’re delighted to have the opportunity to share our knowledge and guide people through PR and marketing during these strange times and feel it’s important to embrace virtual events as this will be the future.”