Scaleup North East and Unwritten Group support local business

The Scaleup North East programme has been working closely with local SMEs to help navigate and overcome many of the business challenges of the pandemic.

Supported by Lisa Eaton, managing director of Unwritten Group and Fabric Academy, the programme has been providing strategic business support to businesses across the region.

Lily Ella was founded by Zoe Glover and had previously been selling clothing to the over 60s by way of catalogue. However, as a result of updated GDPR legislation and changing consumer behaviours during the pandemic, the brand needed to prioritise a more strategic approach to marketing.

To support this essential new focus, the Scaleup team introduced Lily Ella to integrated marketing agency Unwritten Group and sister company, Fabric Academy, which offers training courses for emerging marketers.

The programme also highlighted the upcoming first cohort of Fabric Academy to Zoe which would help to equip Lily Ella with the skills needed to implement the marketing strategy developed by Unwritten into the fashion retailer’s wider businesses operations.

Sarah Pavlou, who supported Lily Ella’s scaleup plans said: “SMEs’ organic growth reaches a stage that prompts Entrepreneurs to move to a structured business process that overshadows the creativity and autonomy that motivated them to launch their business. This transition is however an important one and for it to succeed you need an ambitious, open minded and self-aware leader, and this is exactly what we experienced with Zoe and her team.”

Recalling her bespoke support from Scaleup North East and its partners, Zoe said: “I would absolutely recommend the programme and I think it’s vital that you are paired with the right person. Sarah’s background in retail and being a fellow, ‘woman in business’ has enabled me to share both my personal concerns and business challenges which she has been able to relate to and empathise with.”