Business & Economy
Sintons launches rebrand as part of Strategy for Growth
March 6, 2020
North East law firm Sintons has unveiled a new brand identity as it plans to make progress across all areas of the business in line with its Strategy for Growth.
The rebrand centres around trust, something which Sintons has built a lot of in its 124-year history. It also focuses on many of the firm’s key lawyers who are leading the regional and national growth of the company.
Sintons continues to win new clients across the UK, instructing on a wide range of legal matters across its business, private client and serious injury departments.
Now more than half-way through its five-year Strategy for Growth, Sintons’ rebrand comes at a time of strong development, with new work coming in on a regular basis.
Sintons’ approach has been underpinned by a recruitment drive to bring in new legal talent and several established lawyers have actually relocated from other parts of the country to join the 1896-founded firm.
The new branding was unveiled at an event on Monday (March 2).
Mark Quigley, managing partner at Sintons, said the new brand identity is another major step forward in the company’s development.
He said: “We started discussing the idea of a rebrand internally within the firm two years ago, once we had launched the Strategy for Growth and our mission statement of setting the standard for legal excellence, with the ambition of becoming the law firm of choice for businesses, organisations and individuals regionally and nationally.
“It was very important to be able to show what we did, what we were capable of and how well we did it, and that was a key focus of the development of the new brand.
“We wanted to show the positive difference we can make to our clients alongside key themes of trust and confidence. Our new brand gives this message exactly and accurately reflects our ambition and the trust clients can indeed place in us.
“We are proud of the progress we are making as a firm and the outstanding efforts and commitment of our people in achieving this, and through continued investment in our business and team, we are in an ideal position to continue to build on this into the future.”