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Business & Economy

Six new appointments to support growth at O

Newcastle creative communications agency O has announced six new hires following a raft of client wins.

The appointments include Tracy Appleby as head of creative studio, appointed to lead O’s growing creative team which includes brand development, graphic design, animation and videography.

Other new faces include account managers Rachel Hodgson, Emma Roberts and Laura Watson and account executives Thomas Pearson and Andrea Dromard.

Tracy will be working across O’s full client portfolio delivering projects for consumer, lifestyle and corporate businesses. She’s well accustomed to fast-paced agency life, having worked in agencies and in-house over the last 15 years leading creative teams.

Laura joins O from the communications team within the North East Ambulance Service to support O’s public sector and lifestyle portfolio, with Rachel and Emma joining from agency and in-house backgrounds to work on tech, education and corporate accounts.

Founder of O Communications, Kari Owers said: “We have remained focused throughout the last year on supporting our clients in the best way possible as they have had to pivot or adapt their services, or indeed face growth challenges in some sectors. We have won several recent client accounts, including Attensi, a gamification tech firm expanding into the UK from Norway, and a range of new health campaign briefs for the NHS. We have adapted ourselves as a business so we rebranded this month with a new look and website O that represents the integrated creative services we offer now.

“Coming out of 2020 in a strong position being able to give the talent in our region an opportunity to join our team has allowed us to give several young people their first start on the career ladder. The pandemic has been particularly hard for those leaving education and has taken away a lot of the opportunities they would previously have had, so we’re excited to be welcoming new team members at graduate entry level, as well as hiring a new cohort of interns to put through our Opprentice Programme this year.”

Tracy Appleby said: “It’s such an exciting time to join O to lead the growth of our creative studio and I’m really enjoying my role so far; the team and clients are great to work with and there are some really exciting creative projects on the plan so I’m hitting the ground running with my new team.”

For more information on O visit