Sunderland AFC Women partners with Nuby

Sunderland AFC Women and baby brand Nuby have announced a new partnership.

South Tyneside based Nuby will be SAFC Women’s front-of-shirt sponsor for the 2024-25 season, and in doing so, become the first baby brand to obtain a title sponsorship of any club in English football.

Nuby will also be investing an additional sum, worth 20 per cent of their sponsorship fee, to support the continued growth of women’s football.

Lesley Spuhler, Foundation of Light chief executive said: “Nuby’s partnership with SAFC Women and support of the Foundation will be instrumental in building and strengthening the women’s game from its roots.

“Partnerships like this will make a real difference in nurturing the next generation of female footballers, ensuring they have the opportunities and resources they need to thrive.”

Nuby, who manufactures products for all the key milestones of a baby’s development will be bringing their very own cup to the team too.

The ‘Nuby Flippin’ Incredible Cup’, which is named after the Nuby Incredible Gulp’ and ‘Flip n’ Sip cups’, will be awarded to the SAFC Women’s flippin’ incredible player of the match on each Barclays Championship matchday.

James Russell-Watson, Nuby head of marketing said: “Nuby is positively stoked to be partnering with SAFC Women in an exciting time for the team itself and women’s football at large.

“As a brand we’re naturally invested in personal growth, both figuratively and literally, so to be helping the Women’s and Women’s Youth squads grow and develop is very much aligned with our values”​

Alex Clark, SAFC Women’s general manager said “It’s a privilege to be partnering with household name and global baby brand Nuby as our principal partner for SAFC Women.

“We are excited to see what the future holds for SAFC Women in the 2024/25 season with Nuby as sponsors who are invested in the success of women’s football.”