Business & Economy
Whisky maker Ad Gefrin boosts team ahead of £14 million distillery and museum launch
January 3, 2023
A whisky maker behind a £14 million Northumberland distillery and museum has bolstered its team ahead of the venture’s opening.
Ad Gefrin has appointed Daniel Evans as head of operations.
Bosses say the Blyth native will play a key role in delivering the business’ Wooler endeavour, which is primed to open in the spring.
Headlined by a production base, the enterprise will also feature what officials describe as an “immersive” museum, which will reveal the history of Northumberland’s Anglo-Saxon ‘Golden Age’ and the court of the seventh century kings and queens that drew people globally to Yeavering.
“When I heard about the vision for Ad Gefrin, I knew I had to be involved in some capacity,” said Daniel [pictured, above], who has 20 years’ experience in operations management.
He added: “I am absolutely delighted my career, and my passion for all things Northumbrian, have given me this opportunity.
“I’m looking forward tremendously to helping build a team of local people, and I can’t wait to welcome the first visitors to a truly historic experience.”
Chris Ferguson, Ad Gefrin director of experience, praised Daniel’s “genuine passion for Northumberland”.
He added: “We were looking for a leader and a team player with a passion for people, and the enthusiasm and communication skills to achieve the highest standards of service excellence.
“Daniel very clearly meets these criteria.”
Ad Gefrin launched its first drink late last year.
Known as Tácnbora, which translates as ‘standard bearer’ in Old English, officials at the time said it would “pave the way for gin and single malt in years to come”.