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whyaye and HappySignals enter international partnership to transform employee experience

Newcastle upon Tyne-headquartered digital transformation specialist whyaye has announced a major new partnership with Helsinki-based Employee Experience Management Platform provider HappySignals.

The partnership will see the two companies use a human-centric approach to IT service management to align IT systems and processes around hard user experience data in order to recognise the holistic IT landscape, and ensure experiences and personnel performance are optimised.

Founded by Maureen Robson Norman, Anna Bisset and Lisa Smith – who met while working on a Royal Bank of Scotland project in 2014 – whyaye was set up in 2019 to bring a fresh, new approach to the UK consultancy landscape.

whyaye’s core service areas include business change and adoption, enterprise transformation, product and platform assurance, programme delivery and operational resilience.

Its team have extensive experience of delivering IT transformation, business change and operational resilience for major global financial services institutions, global FMCG organisations and multinational technology companies. Its clients include Danske Bank and Solutionize Global.

Headquartered at Hoults Yard in Newcastle upon Tyne, whyaye is a premier partner for the ServiceNow digital platform, which help companies manage digital workflows and is the 2021 ServiceNow EMEA Premier Segment Partner of the Year.

HappySignals, which was founded in 2014, offers a platform which makes experience data visible, understandable and connected to operational data in IT, enabling enterprises to change their culture to be more open, outcome-focused and data-driven. Its platform has been used in 130 countries and has discovered the experiences of two million employees.

The partnership between whyaye and HappySignals aims to help drive business and process improvements within businesses through accelerating transformation and improving cooperation, and to dramatically improve and continue to strengthen employee happiness and productivity.

Maureen Robson Norman, CEO of whyaye, said: “We’re delighted to be partnering with HappySignals, a fast-growing company which, like ourselves, has a highly energetic approach and puts fun and positivity at the forefront of everything it does.

“We believe in using a collaborative, transparent and honest approach to achieve real results. Working with HappySignals will give us a deeper insight into user experiences and this will enable us to drive change more effectively throughout the businesses we support, and embed new ways of working into the DNA of organisations.

“The HappySignals platform complements ServiceNow very well and gives organisations a greater understanding of user experiences, and the ability to benchmark against other global businesses.

“ServiceNow is a fantastic platform which drives user experiences and the HappySignals product will push the boundaries of what can be achieved for our customers even further.”

Sami Kallio, HappySignals CEO and co-founder, said: “Our experience management platform for IT is heavily focused in the ServiceNow eco-system, so it was important we found the right partners who focus on customer outcomes and I am excited to be partnering with whyaye, who are not only a great company with big ambitions, but culturally a perfect fit.

“We help enterprises, ServiceNow and whyaye get valuable insight from the end users, identifying what is working well and where improvements need to be made.

“We need partners who are engaged and can deep dive into the experiences of end users and can help manage customer outcomes. Our truly collaborative approach will bring happiness to many customers.”

For more information on whyaye, visit

For more information on Happy Signals, visit