Arts & Culture
intu Eldon Square launches campaign to bring in the new season in style
September 2, 2016
intu Eldon Square is set to launch a campaign to showcase the arrival of AW16 fashion trends and start the new season in style.
It follows on from the success of intu’s SS16 ‘Style Garden’ with styles from across the shopping centre’s retailers being brought together as part of a live fashion show with a difference.
The Style Garden installation, which will return to intu Eldon Square on Saturday 8 October, stimulates the senses with an immersive experience that showcases the season’s trends and includes original video content to inspire fashion-conscious customers. Throughout the event customers will also be able to enjoy free beauty demonstrations as well as getting the hottest hints and tips direct from stylists!
intu Eldon Square is working with leading fashion brands from across its portfolio, to show off the new trends featuring:- Midnight Sparkle, Purple Reign, Heritage, Animal Print and Velvet.
“We want to make sure that the latest fashion trends are presented in a way that makes it easy for our customers to choose what’s right for them. So we’re pleased to be working with our retailers to bring intu’s Style Garden back to the centre which will deliver all the latest autumn winter fashion trends with the signature intu twist.”
Tania Vesty, marketing manager at intu Eldon Square
Josta Wood, Personal Stylist at John Lewis Newcastle, commented, “It’s always exciting to see the new season’s offerings arrive and this campaign allows us to showcase the very best of our AW16 range. Whether you’re embracing the chic checks, tartans and tweeds of the Heritage trend or wanting to enhance your wardrobe with the luxurious feel of velvet – John Lewis has something for everyone.”
The campaign will launch at intu Eldon Square on Saturday 8 October and run until Saturday 15 October.
intu Eldon Square