October 2, 2020
Abu Ali would love to play football at the highest level. However, his aptitude for deal-making means he’s always been more successful crunching numbers than curling home spectacular free kicks. “I love sport and football in particular,” admits the financial services specialist.
“I’ve always wanted to play at a higher level and I can still dream!”
At least Abu, founding partner at Williams Ali Corporate Finance, can live part of that dream through innovative service GiveToLocal. The North East-based sport organisation is building an influential network of like-minded firms committed to supporting community sport and generating new business in the process.
“First and foremost, GiveToLocal is a very clever idea,” explains Abu.
“I think the entire charitable giving space needs some innovation and the GiveToLocal model shakes things up.
“They’ve come up with a novel solution to helping the local community and that’s what piqued my interest.
“It’s the tech angle – combined with their corporate play – which is really clever. “I think the chance to benefit grassroots sport and join a like-minded business network is what’s going to be massively appealing to a lot of businesses.
“Thanks to the tech behind their online service I can see how far GiveToLocal could scale and I recognise the scope and potential of the organisation. “But if I’m completely honest it’s the business and networking angle that got me hooked.
“My business network is hugely important to me and when I read about other firms partnering with GiveToLocal I realised we had to make this work for us too.”
National partners – in the shape of sports equipment supplier Kitlocker and Google-backed global recurring payments provider GoCardless – have been joined by community-focused businesses across 35 sectors.
And generating B2B opportunities on a regional level is of paramount importance to Tyneside-based GiveToLocal with the North East England Chamber of Commerce members already able to point to significant success on their doorstep.
The service continues to connect key firms across a range of sectors – using sport as a unifying force.
“It’s still early days for GiveToLocal and its business network will only grow bigger,” admits David Ritchie, financial director at commercial utilities contracts specialist Kudos.
“The organisation is in its infancy and yet it’s already proved it can make strong connections and generate great business. I’m passionate about sport and always have been. That’s the hook as far as GiveToLocal is concerned.
“But beyond that there are real benefits for the businesses which do decide to partner with GiveToLocal. Aside from the positive association with a worthy organisation – and its brand recognition is only getting stronger – there’s the chance to do great business at a regional and national level.”
David Broom, head of Corporate Relations at GiveToLocal, is set to add 12 new members to a national team focused on maximising the organisation’s connections. “We want our corporate partners to feel the value of working with us,” he explains.
“We can help them achieve impactful marketing, corporate social responsibility alignment and tangible business development results at the same time as they’re helping community sport.”
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