In today’s rapidly-evolving workplace, leaders must navigate the complex task of balancing technological advances against the challenges of generational diversity and inclusivity. To explore strategies to help develop a blueprint for these issues and more, Northumbria University and the North East Chamber of Commerce held the Leading The Workplace and Workforce Evolution event, which featured key insights from Joeli Brearley, Dr Helen Charlton and Aneela Ali.
To stagnate in today’s fast-moving workplace is to surrender ground to relentless competition.
From perpetual technological advances to increasing flexibility demands and the challenge of managing a multigenerational workforce in a fiercely competitive labour market, staying ahead is essential.
To do so means embracing change, fostering adaptability and cultivating a culture that champions innovation and inclusivity.
For business leaders, it means redefining blueprints and reshaping operational frameworks.
And intrinsic to such, said Aneela Ali, North East Chamber of Commerce executive director – finance and corporate services, is a model rooted in greater transparency and collaboration, which strengthens emotional connectivity and empowers people to thrive.
She said: “We must create workplaces fit for the future.
“And the successful businesses will be the ones that listen to employees and strike the right balance.
“People today want to feel connected to the why of a business.
“Millennials and Gen Z are looking for more than a job title; they are driven by purpose and working for an organisation that matches their values, with diversity and inclusion more than just tick-box exercises.”
In a world driven by capitalist principles, engendering such change presents somewhat of a challenging contradiction.
But, said Dr Helen Charlton, organisations – and their leadership teams – must move away from a long-held doctrine that identifies people as a homogeneous resource to be exploited for maximum gain.
She advocated a human-centred leadership approach, where sustainable value is driven by the unlocking of individuals’ potential, and success is defined through employee fulfilment.
She said: “The ultimate measure of success is happiness – humans, like plants, grow when given the right conditions.
“And human-centred leadership – a people-first focus on employees, customers and communities, and a focus on empathy, ethics and long-term wellbeing over short-term gain – provides those conditions.
“It allows us to intrinsically motivate people, which delivers better results and organisational resilience,” said Dr Charlton, who is an associate professor and head of executive education at Newcastle Business School at Northumbria University.
Highlighting a model she coined fulfilment squared, Dr Charlton urged leaders to adopt a “transformational” approach that places strong emphasis on employee wellbeing and connection.
She added: “Fulfilment is where the promise of engagement pays off.
“We must move from passive avoidance leadership, and the very clear goals of transactional leadership, to transformational leadership, where you have individual consideration for every person.”
While breaking down the historic homogeneous approach, Dr Charlton said organisations and leaders must also remove the rigidity of job roles.
Where positions may have once defined an individual, she highlighted the importance of employees going beyond factory and office walls to learn fresh skills and competencies.
Demonstrating trust and belief in a person’s potential beyond their title, she said the tactic would drive personal development and significant innovation, which could be used to harness present-day productivity while informing future growth strategies.
She said: “Leaders who see potential empower their employees to grow beyond their on-paper roles.
“Businesses should use the Apprenticeship Levy to give opportunities to staff to develop their mastery.
“Cultivating autonomy and mastery gives people confidence and encourages curiosity, which leads to challenge and innovation.”
Aneela, who previously studied a senior leadership apprenticeship, added: “There is an imposter syndrome in all of us, but, through additional learning, we can empower people.”
Education. Job. Pregnancy. Unemployment.
It may sound stark but, said Joeli Brearley, founder of charity and campaign group Pregnant Then Screwed, 74,000 women lose their roles every year in the UK simply for telling their bosses they’re expecting a child.
The process, said Joeli – who was fired by her female boss via voicemail after revealing she was pregnant with her first child – is known as the motherhood penalty.
And until the practice is eliminated, and wider societal biases about women’s roles and responsibilities are revised, Joeli said the workplace will never attain the diversity of personnel, nor the empowerment of individuals and ideas, that businesses need to truly prosper.
She said: “Men are expected to bring home the bacon and progress their careers, while the woman’s role should always be about the children.
“And it has devastating consequences.
“My experience almost broke me.
“I lost everything overnight for doing something women have been doing forever – I dared to procreate,” said Joeli, who founded Pregnant Then Screwed in 2015.
She said: “I’ve heard stories of bosses telling women to have abortions, and of bullying and harassment that caused one woman to go into premature labour.
“And the motherhood penalty isn’t an inconvenience; it is a financial cliff.
“It isn’t about buying Asda-branded bread instead of a fancy sourdough, or going on fewer holidays – it is catastrophic for women’s quality of life.
“But it is catastrophic for children too because a woman’s income is directly tied to the health and wellbeing of their children.
“And it is also catastrophic for our economy and for business because we’re not effectively using the skills and expertise of the people available to us.”
Rather than seeing their skills base shrink, Joeli said mothers return to work with heightened problem-solving skills, greater resilience and a sharpened sense of empathy – each and all invaluable qualities for any business.
But by overlooking those strengths, she said leaders are continuing to preserve gender stereotypes while having an equally detrimental effect on companies’ output and success.
“Motherhood is a neurological and psychological superpower,” said Joeli, who was previously named one of British Vogue’s 25 Most Influential Women.
She added: “During maternity leave, a woman’s brain rewires and they return to work a different person.
“And those changes don’t just make them better caregivers.
“They improve decision-making and problem- solving; they enhance the ability to multi-task; and they heighten emotional intelligence, empathy and provide greater stress resilience.”
Joeli said leaders can kickstart change by introducing a structured blueprint that prioritises mothers’ wellbeing through policy including phased workplace returns, mentor support and reintroduction programmes.
It would also bring an end to office presenteeism, with mothers unable to “compete in the macho game of who is sitting in their seat the longest because they have to collect children”.
Equally crucial, said Joeli, would be an offer of paid carers leave, which would say to a woman, “we’re not going to demote you because you need to care for your child”.
However, Joeli said change must extend beyond employers’ four walls, urging the Government to tackle “one of the most expensive and dysfunctional childcare systems in the world” and transform a paternity leave programme that is “the worst in Europe”.
This, she said – allied to organisational changes focused on removing the taboo of discussing career goals and caregiving – would have a marked impact on employee wellbeing and company success.
She added: “De-gendering care, by increasing paternity leave, improves retention and recruitment opportunities, and it also helps children’s educational progress, mothers’ recovery from giving birth and improves the likelihood of couples staying married.
“It is about modelling equality for the next generation.
“Mothers are powerful, essential and incredible employees – and the world will be a much brighter place when we end the motherhood penalty.”
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May 26, 2025