March 4, 2019 @ 15:48 by Richard Dawson
Newcastle based Land Digital has experienced a refreshing wave of growth, moving to new premises and welcoming new additions to the team, after receiving business support through Scaleup North East.
RTC North is delivering Scaleup North East in partnership with North East Local Enterprise Partnership, and is part-funded by the European Regional Development Fund. The multi-million-pound programme is aimed at supporting North East based businesses that can demonstrate both the hunger and potential to achieve high levels of growth.
Land Digital was born from a merger of two former companies – delivering two halves of an integrated digital marketing offering – and, after spending nearly a year working on establishing the new brand, founder Jon Leighton and co-founder Tom Volpe felt the time had come for the business to focus on sustainable growth and begin to implement their business development vision.
Scaleup partner Angelina Bell worked with Jon and the team to develop a business strategy, supplemented by a Scaleup action plan for execution. The business also formed a set of guiding values which are currently been filteredand distilled throughout the organisation.
“Angelina spent a lot of time finding out about our business and what our future plans were – this was great, as it meant the support we received was bespoke to our business and not a template.
“Angelina set challenging goals for us,which we found very useful and kept us focussed at all times. It meant removing us from the day-to-day in order to work on the business and grow accordingly. We were held to our own objectives, benefitted from Angelina’s extensive experience and felt that she understood what we were trying to achieve.”
On the back of the support received, Land Digital managed to increase operating profit, improve internal productivity and, as a result, attract new clients – including Honda, Tyne Tunnel 2, Ponsford of Sheffield, Blueline Taxis, and more. They also moved to their new premises, located at the heart of Newcastle upon Tyne, which has given the company the room it needs to grow in line with the team’s aspirations.
“It was a real pleasure working with such a vibrant and enthusiastic business as Land Digital, and supporting them in achieving their scaling ambitions through the Scaleup North East programme. Their recent successes are just the start of what promises to be an exciting new chapter for Jon and Tom.”