November 24, 2020 @ 10:44 by Richard Dawson
A new learning model promising to revolutionise marketing strategy has been launched by a North East company.
Fabric Academy has been created by marketing and communications agency, Unwritten Group.
Built on 20 years of industry knowledge, the course has been designed for marketers at all stages of their career, providing a real-world approach to marketing strategy.
The concept was the brainchild of Lisa Eaton, founder of Unwritten Group.
She said: “Strategy development is a key skill that all marketers should possess.
“However, it seemed to me that, within the industry landscape, marketers just weren’t getting the opportunity to develop in this area.
“There are some really excellent marketing courses out there, however, most are academic or, where practice-based, need to be carried out on top of the day job.
“We knew that in combining practice-based models with the opportunity to carry out one of the most important aspects of a marketer’s job, i.e. producing a strategy, we would save learners’ time while enhancing their skill set, save employers’ money and see the creation of impactful strategies that could deliver real results for businesses.”
The course takes place over twelve weeks covering three modules, namely: Data and Insight, Communicating Your Strategy and Delivery and Measurement.
It has been designed to enable participants to work flexibly, with three on-demand lessons and a week for assessment and feedback per module.
All participants will walk away with a live strategy for their business (or mock organisation) that has benefitted from input and constructive feedback from the Fabric team.
Lisa added: “We know that time is precious, especially in today’s climate, and that many employers are met with a conundrum when it comes to staff skills development and getting the work done.
“That’s why we’ve combined the two – meaning that everyone benefits from the time and money invested in the course.”