November 12, 2020 @ 10:32 by Chloe Holmes
The continued support of corporate partners has enabled GiveToLocal to press ahead with a significant pivot that promises to change the face of fundraising within community sport.
In a move that positively disrupts the entire fundraising platforms sector, the North East based sport organisation will remove its flat fee on individual donations.
Community clubs can look forward to receiving 100% of donations pledged from individuals through the GiveToLocal platform and be in a position to better prepare for a post-lockdown future.
“Our service was always designed to be free for clubs and always has been,” explains GiveToLocal co-founder and CEO Neil Gardiner.
“That staple of our organisation’s ethos will never change.
“There have never been any subscription fees and we only leveraged a flat fee on individual donations.
“We took a small amount of the extra income that we helped to generate for clubs but that will no longer be the case.
“Thanks to the continued support of our partners we are in a position to pivot.
“GiveToLocal will become fee free. Clubs will receive 100% of any donation income generated through our platform.”
A game changing move follows last week’s news that the service will double all November donations to support those clubs navigating a route through the latest lockdown restrictions.
However, that short-term boost to communities across the UK has been followed up with decisive action that can impact positively on the long-term future of thousands of clubs across the country.
“We set out to have as wide-reaching an impact as possible but with an appreciation of the fact that we need to be sustainable,” adds Neil.
“The way we sought to do that as ethically as possible was by applying a flat fee. The better the job we did the more value we added to the GiveToLocal network over time and the bigger the benefit to our clubs — not to us.
“What has truly changed the landscape in the last few months — and allowed us to plan for this bold move — is the exceptional level of enthusiasm and support from our corporate partners.
“They have given us the confidence and belief that we can genuinely increase our impact by becoming the ONLY zero fees platform for donations from individuals.”
GiveToLocal is poised to announce a number of major new corporate partnerships within the coming weeks as its network of like-minded businesses and organisations continues to grow in size and influence.
And Neil adds: “Our experience and proven success, coupled with the support of the business community, ensures we remain sustainable, agile and proactive at a time when traditional fundraising models are changing fast.
“Working with our corporate partners we’re able to increase the impact each donation has at every club and press on with plans to grow the GiveToLocal team.
“That, in turn, allows us to increase our reach and resource and make more clubs aware of the service we offer and the support they can benefit from.”
Visit www.givetolocal.com/corporates to discover how your business can help support a service continuing to make a difference to community sport across the North East.