February 4, 2021 @ 13:24 by Richard Dawson
A new immersive technology company based in the North East is aiming to transform the way customers engage and experience entertainment, sport, visitor attractions, hospitality and retail.
Fame Media Tech, launched by entrepreneur Bryan Hoare, is on a mission to transform customer experiences through mobile and content technology.
The County Durham business, which has a team with decades of experience in publishing and digital media, has already started to create content experiences for millions of mobile users around the world and is now embarking on the next stage of its development.
Fame Media Tech is planning to build a mobile technology platform called n.gage.io.
It will be a highly customisable Software as a Service (SaaS) platform which, when combined with storytelling and innovation in digital media and extended reality (XR), will positively influence behaviour and improve customer loyalty.
Founder and chief executive Bryan Hoare said: “We’re part of the ‘Audience of the Future’ revolution, where storytelling and innovation in digital media and mobile technology come together to captivate and engage audiences.
“Customers, visitors, fans and guests’ expectations are changing; we expect more standout moments where immersive technology and content combine to enhance our experiences.
“We’re developing the technology to transform the visitor, fan and customer experience leading to more loyal and engaged customers for our clients.
“Through our technology we’ll be improving the experience, deepening engagement and building customer loyalty and ultimately revenues for the operator.
“We have proved the concept and have had constructive discussions with operators across sport, hospitality and visitor attractions.
“We’re already providing content to global businesses such as Vodacom, Uber and MTN, to create more engaging experiences. We now need to secure investor funding to scale up to the next level.”
Fame is involved with several visitor attraction projects across the UK including the Football Walk of Fame in Manchester, which is acting as a pilot experience in sport.
The company is also working closely with North East based fintech company Growth Capital Ventures (GCV) to secure investment to develop its innovative technology platform.
GCV aims to raise seed funding via its GrowthFunders.com co-investment platform.