Moody makes a splash with support for Wave Direct’s hot tub venture

A family-run transport company is helping an inflatable hot tub supplier drive sales forward.

Moody Logistics and Storage is supporting Wave Direct to meet rising demand spurred by the COVID-19 pandemic.

Wave Direct only started selling hot tubs as a sideline last year but saw sales spike during lockdown, and continue strongly over the summer, as people swapped foreign holidays for time at home.

Faced with such high demand, it turned to Cramlington-based Moody, which has succeeded in reducing customer delivery times.

Caroline Moody, managing director of the Northumberland operator [pictured right], said: “Hot tubs certainly have been a surprise hit!

“I’m pleased we’ve not only been able to support an outstanding North East business success story, but that we’ve also played a part in bringing a little enjoyment to so many during these challenging times.”

Newcastle-based Wave Direct was founded by entrepreneurs Dan Luper and Tom Jeffrey and has seen annual sales rise from £300,000 to £11 million.

Praising Moody’s support, Dan [pictured middle] said the company couldn’t be happier with its new partnership.

He added: “What started out as a sideline has become an amazing success story.

“Inflatable hot tubs, which can be set up in minutes, are affordable and had been growing in popularity for some time.

“Faced with so many orders to fulfil, we turned to Moody and they have proved a reliable, efficient and key part of the logistics chain, trimming days off previous delivery times.”