August 28, 2019 @ 9:49 by Steven Hugill
A portable building and storage container hire company has strengthened its marketing team in a move bosses say will help position it for further growth.
Mobile Mini has welcomed marketing director Rachel Dalby, marketing executive Kane Elgey and digital marketing apprentice Grace Gibbon.
The trio will be responsible for the development and delivery of the marketing strategy at the firm, which runs UK operations from headquarters on the outskirts of Stockton and has branches in Sunderland and Middlesbrough,
Rachel, who has 19 years’ experience in marketing, said: “Having extensive brand and marketing experience within financial, training and professional services, coming to Mobile Mini was the change of pace I was looking for.
“The variety of the role is exciting; working with the operational excellence manager one day, and reviewing SEO keywords the next, means the team and I always have a new task to get stuck into.
Kane said: “Even from being at school, marketing has been a passion, so I’m thrilled to now be working with a national company from right here in the North East.
“I’m keen to put my stamp on the role, working closely with Rachel to devise and implement the marketing plan, ultimately driving both national and local marketing campaigns.”
Referring to Grace’s appointment, Rachel added: “Grace is a key member of the team who will help drive our online presence.”
Speaking about the appointments, managing director Chris Morgan said: “We have experienced a strong period of growth and we’re now looking to make sure we remain the top choice for both customers and as a place to work, which is what Rachel and the team will be striving to achieve.
“Rachel brings with her a wealth of marketing experience, which will only serve to drive forward our strategic objectives.”
Mobile Mini last year invested almost £3.5 million in its branch network following a surge in demand for its products and upgraded its fleet of lorry-mounted vehicles with an additional £1.5 million investment.