February 11, 2021 @ 8:30 by Steven Hugill
A retail rewards specialist has launched a new scheme to help UK employers encourage their workforces to lead healthier lifestyles.
Reward Me Now, already in use with large employers such as Eddie Stobart and Hays Travel, has unveiled Health Package.
Bosses at County Durham-based Redu Group – the firm behind Reward Me Now – say it will provide employees with the chance to gain cash prizes, discount vouchers and gift cards for high street retailers if they complete activity goals set by their employer.
The launch comes as findings from Public Health England show physical inactivity costs the UK around £7.4 billion a year.
Georgina Hall is heading the new health feature of the employee rewards platform.
She said: “The correlation between a person’s physical and mental health is well documented.
“If employers can encourage their workers to exercise more frequently, their mental health has the potential to improve too.
“The COVID-19 pandemic has brought into sharp focus the need to maintain our physical and mental wellbeing, especially now that a lot of people are working from home.
“Doing that with walks, runs or any form of physical exercise has huge benefits, both for the individual and the employer.
“This is a win-win situation for responsible employers who care not only about the health of its workforce, but also its commercial productivity.”
Interested employees can download the Reward Me Now smartphone app, which is branded bespoke to the company, and sync it to existing health tracking devices, such as Fitbit or other native IOS or Android movement and fitness trackers.
The more an individual, specific team or the entire workforce exercises, the more rewards they stand to gain.
Georgina added: “During early trials, we’ve already seen employers pit teams against each other within the workplace. The competitive element adds a fun incentive to keep staff fit, motivated and healthy.”
Since its launch in 2014, Redu has developed internal data analysis software and focused on driving incremental sales for high street retailers and SME stores, by building engaged audience sets on social, web and mobile.