Sunderland’s Clearly Drinks expands with Revolution Waves deal

October 23, 2019 @ 8:15 by Steven Hugill

A Sunderland-based soft drinks maker has strengthened operations after adding a flavoured water brand founded by two England rugby players.

Clearly Drinks has invested in Revolution Waves for an undisclosed sum.

Founded by entrepreneur and former international rugby player Charlie Simpson-Daniel and England Sevens star Dan Norton in 2017, Revolution Waves is now listed in more than 100 schools across the UK, as well as regional Tesco and Asda stores.

Promoting a healthier lifestyle with sugar-free, low calorie recipes, Revolution Waves also gives two pence from every purchase to school catering departments to support managers in educating students on the importance of diet and exercise.

Clearly Drinks’ move for the business comes as it continues to expand its portfolio of brands following private equity firm NorthEdge Capital’s investment in 2017.

It also follows a rise in the firm’s workforce, which now stands at 113 and has helped increase production to more than one million litres per week.

Mick Howard, chief executive of Clearly Drinks, said: “We’re extremely pleased to welcome Revolution Waves to the Clearly Drinks brand having worked with them for three years.

“Charlie and the team have done a fantastic job in promoting the brand in the UK and its dedication to giving back to education is something we really admire.

“We intend to continue the hard work over the coming months and expand the product reach even further.”

Charlie added: “I’m absolutely delighted with the investment Clearly Drinks has made in Revolution Waves.

“The firm has an incredibly passionate team and we have a shared vision to take the brand to the next level.”

Lloyd Williams, director at NorthEdge Capital, said it is delighted to support Clearly Drinks’ ongoing expansion, adding it will help should further opportunities arise.

He added: “Revolution Waves is a great fit for Clearly Drinks and complements the existing brand base well.

“We remain committed to investing further in acquiring brands which fit the culture, ethos and unique proposition the company has developed.”

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