August 7 2019 @ 12:30 by Steven Hugill
A tech business has undergone a full rebrand bosses say will support exciting global expansion plans.
Technically Compatible is now known as Tungl.
The Sunderland-based software as a service provider uses online assessments to match employers with talent, helping recruitment teams hire new staff and chief technical officers build stronger teams.
However, having expanded its service offer to include more holistic testing of people’s interpersonal skills alongside technical capability, the business had outgrown the name it had held since its 2014 launch.
With Tungl – which means moon – bosses say it is now a stand out brand that will support the firm’s growth strategy.
Tungl operates in more than 40 countries, including the Philippines, the US and Australia, and has ambitious plans to double its customer base and more than double revenues over the next 12 months.
Its clients include Sage, Next, the Home Office, Land Registry and NHS Digital, as well as global corporations, such as KPMG.
Chief executive Mike Rohan believes the new name and identity will help continue to drive the company’s growth, allowing it to move further beyond technical testing and provide a more rounded support solution for customers in the UK and overseas.
He said: “The company has gone from strength-to-strength in the relatively short time we have been trading and, having built strong relationships with our clients, new and longstanding, we have been able to expand our service offer, grow our team and really mature as a business, expanding into new territories overseas too.
“As the business has developed, we felt that – with so many exciting advancements – it was a perfect juncture to consider whether our name and identity still reflected the ambition and dynamism of the business, and it seemed the perfect time to change.
“Tungl translates to moon in ancient Nordic, and as we’re in the business of helping clients and individuals shine, there’s a rather abstract connection that just felt right.
“We’re really excited to use this new brand to continue to build the business and I look forward to seeing the reaction we get to it.
“The feedback so far has been great – it represents a bold new period for the business.”
The company’s recently-appointed chair Ross Miller, who worked at Compaq before getting into the world of tech start-ups in the early noughties, has plans to scale quickly.
He is equally ambitious about how the brand will elevate the business.
He said: “Having attracted two rounds of funding to help us scale up, we believe that we’re on an upward trajectory, and it is important that we have an identity to enable and support that.
“A rebrand sends an unmistakeable statement to clients and to prospective clients about how the business has evolved.
“We really feel that we are entering an exciting new chapter in the company’s development, taking all the positives from the last five years and enhancing our service further to delight our customers and deliver an even greater return on investment.
“It’s an exciting time for the business.”