North East agency celebrates milestone birthday with record year
September 7, 2022
Having reached its 30th anniversary, leading North East PR and communications agency Karol Marketing Group has its eyes firmly set on future success. Here, founder Stefan Lepkowski talks about its inception, its recent successes and why it is committed to further investment to boost not just its own progress, but that of the region and its people.
One of the North East’s longest- established integrated and multi-award-winning PR, digital and creative communications agencies, Karol Marketing Group, is celebrating its 30th birthday, and is firmly on track for its most successful year-to-date.
Founded by Stefan Lepkowski in 1992, the Karol Marketing Group has seen several new business wins, resulting in the doubling of its turnover year-on-year.
Most recently, the business has been shortlisted for the CIPR North East’s PR Consultancy of the Year title.
Earlier in 2022, the Group made a strategic move to expand by acquiring competitor agency Fusion PR Creative – retaining all staff and providing Karol with more resource, a graphic design department and critical volume in areas of specialism such as healthcare, sustainability, wellbeing and energy.
The acquisition drove forward a vision to offer the very highest level of strategic communications, marketing, digital, public affairs and public relations expertise to its regional, national and international client base. Cumulatively, the Karol Marketing Group has won business from nine new clients in the past 12 months, with four existing clients approaching a doubling of fee spend with the company.
These recent successes have resulted in three new appointments across the business.
Stefan said: “When Karol Marketing was set up from my bedroom 30 years ago, I never could have imagined it would grow to become the thriving, and internationally-recognised, agency it is today.
“It is our team of enthusiastic, passionate and generous PR and marketing experts that makes the Karol Marketing Group what it is.
“Our recent client wins and accolades demonstrate that success, and this is evidenced by Karol being firmly on track for its most successful year-to-date.
“We’re privileged to work with, and alongside, the businesses, charities and public sector organisations that make up this thriving and vibrant part of the world, and I’m particularly proud that our Old Pub office, in Ouseburn, has been the home of some fantastic regional, national and international campaigns, delivered for so many incredible organisations and people over the years.”
Stefan says the Group is committed to continuing its investment in further growth of the business, the region and its people, offering a wide range of initiatives such as hybrid working, wellbeing days and mental health prevention programmes, to support overall wellbeing and work/life balance across the organisation.