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Learn about the studio.

A good name won’t necessarily make your business a success, but a terrible one might just be fatal. Landing on the right one demands a little rigor – and plenty of creativity.

We make stuff to help you, a new generation of young entrepreneurs, work and live on your own terms.

Courier is about more than just starting a new business. It’s about providing a set of tools to help you learn new skills, make your own luck and be in charge of your own happiness.

Who are we?

Allez. Regular climbers will know this: your hands get destroyed. There are a number of specialist skincare brands to cater for dry, cracked and rock-worn skin. One recent addition is Allez, founded by a climber with a decade’s experience in the skincare industry. Products include the Recover hand salve, infused with CBD, ginger root, willow bark and arnica – and free from sulfates, parabens and other nasties.

Orumm. Bringing Seoul street-chic to the climbing wall, Orumm – which means ‘climbing’ in Korean – is a lifestyle brand that’s riding off the country’s bouldering boom. Its colorful range spans comfy trousers, bright bucket hats and stylish, upcycled chalk bags.

ÉCH. Stylish bouldering apparel with innovation in mind, ÈCH was founded in 2019 by a climber who wanted to solve the problem of scrabbling around for your chalk bag midway up a rock. The result is a range of climbing leggings and shorts that feature a built-in chalk pocket you can pat to dry your hands.

This article was first published in Courier issue 42, August/September 2021. To purchase the issue or become a subscriber, head to our webshop.

What make us unique?

Allez. Regular climbers will know this: your hands get destroyed. There are a number of specialist skincare brands to cater for dry, cracked and rock-worn skin. One recent addition is Allez, founded by a climber with a decade’s experience in the skincare industry. Products include the Recover hand salve, infused with CBD, ginger root, willow bark and arnica – and free from sulfates, parabens and other nasties.

Orumm. Bringing Seoul street-chic to the climbing wall, Orumm – which means ‘climbing’ in Korean – is a lifestyle brand that’s riding off the country’s bouldering boom. Its colorful range spans comfy trousers, bright bucket hats and stylish, upcycled chalk bags.

ÉCH. Stylish bouldering apparel with innovation in mind, ÈCH was founded in 2019 by a climber who wanted to solve the problem of scrabbling around for your chalk bag midway up a rock. The result is a range of climbing leggings and shorts that feature a built-in chalk pocket you can pat to dry your hands.

This article was first published in Courier issue 42, August/September 2021. To purchase the issue or become a subscriber, head to our webshop.