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AVID Technology appoints experienced operations director to lead growth strategy

AVID Technology has strengthened its leadership team with the appointment of a new strategic director.

Bringing over 15 years’ experience in the aerospace, automotive, defence, rail and energy sectors, Graeme Cook joins AVID to assist in the delivery of their growth strategy, which aims to capitalise on the boom in clean automotive technology.

Graeme has held senior posts at firms such as Reece Group, Responsive Engineering and CAV Aerospace, running large-scale operations and setting up manufacturing facilities both in the North East and around the world.

Ryan Maughan, managing director at AVID Technology, said: “Graeme brings some amazing experience to AVID. His appointment is hugely significant as we begin to rapidly scale-up our manufacturing operations.

“Attracting someone with his breadth of experience in setting up and running manufacturing facilities, particularly specialising in high-volume and safety critical components and systems, will be a great benefit to AVID as we move forward.”

Setting out his focus for leading the operations team at AVID, Graeme commented: “I am thrilled to be joining AVID Technology at such an exciting time in its development. The electric vehicle industry is thriving globally and going through a period of rapid development and innovation.

“My aim is to support the team in delivering its strategy for growth, add value through my expertise industrialising products, establishing rapid manufacturing solutions and managing production to meet quality and ensure supply.

“I feel very passionate about what Ryan and the AVID team is seeking to achieve in developing clean technology power systems to transform the automotive industry and help the environment. It feels great to be part of such a talented and ambitious North East business.”