Ethical Superstore teams up with environmental activist to tackle period poverty

Ethical Superstore has partnered with an environmental activist to launch the UK’s first online ‘Eco Period Box’, collecting donations of plastic-free period products to help alleviate period poverty in an eco-friendly way.

Ella Daish is a well-known activist and started Eco Period Box so that anyone can access plastic-free period products, no matter what their circumstances.

The new partnership takes the initiative online for the first time, making it more accessible to contributors while also raising awareness of period poverty and unnecessary plastic in products.

Shoppers with Ethical Superstore will have the option to donate a period product at the checkout until April 21, and for every 10 items donated, Ethical Superstore will add two more.

All items will be donated to Changing Lives for women and children who use its services in the North East, North West, Yorkshire and the Midlands.

Ella said: “I set-up Eco Period Box to address period poverty in a way that I feel truly benefits all.

“Eco-friendly and reusable period products are not only better for the people using them, but also the planet. Everyone, no matter their situation, deserves a choice in what they use.”

All of Ethical Superstore’s period products are designed to reduce waste associated with feminine hygiene, with a wide range of plastic-free alternatives to conventional brands.

Pete Leatherland of Ethical Superstore said: “We love the idea of Ella’s Eco Period Box and wanted to bring it online to make it even more accessible.

“Our customers shop with us to make feel good choices and are passionate about ethical issues. Not only do we hope the initiative collects much-needed products for people who rely on the support of Changing Lives, we hope it helps to support Ella’s campaigning and encourage more people to buy plastic-free.”

Laura McIntyre, head of women’s services at Changing Lives, added: “Period poverty is a common experience among the women who access our services. Our support staff see the detrimental impact it has on people’s wellbeing and dignity on a daily basis.”