Great Exhibition of the North success inspires Animmersion’s visitor attraction focus

Animmersion is aiming to build on its success at the Exhibition of the North to support the UK’s growing visitor attraction market.

Since the immersive solutions company debuted the mixed-reality display DeepFrame One in Newcastle last summer, the company has seen an increase in enquires from leisure and cultural attraction operators and is working to bring its technology solutions to the sector.

In 2018, visitor numbers at Britain’s museums, galleries, zoos, castles and country houses increased by almost nine per cent, with attractions looking for new and innovative ways to encourage higher footfall and interaction.

With expertise in delivering immersive digital experiences for industries, such as offshore energy, engineering and mining utilising tools including virtual reality, augmented reality and holograms, Animmersion made one of its first steps into the culture sector at the Great Exhibition of the North.

Across the summer of 2018, DeepFrame One helped showcase the vast array of exhibits, live performances, artwork and experiences by merging the real and virtual worlds.

The technology, which is one of the largest mixed-reality displays of its kind, enabled visitors to experience lifelike visuals without the need for traditional and immersive headsets or devices.

As part of its plans to build its presence in the sector, Animmersion will demonstrate its technologies and capabilities at the Museums and Heritage Show at Olympia, in London, on May 15 and 16.

Dominic Lusardi, owner and managing director of Animmersion, said: “The UK attractions market is an exciting opportunity for us.

“Operators are really engaged in developing new and dynamic ways to attract visitors.

“Since we took part in the Great Exhibition there has been growing interest from the sector that has encouraged us to develop a strategic focus to apply our digital asset base and technology solutions to increase visitor engagement.

“We have built a reputation over the past 13 years for working with traditionally analogue industries adopting immersive digital solutions for training, communication and marketing, which have been successful through positive collaboration.

“The UK attraction market, including the most long-standing and historic museums, recognise the need to utilise new technology to attract visitors and we are keen to play a part in this important part of British culture.”