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SaaS firm Salesfire has doubled its North East footprint

A North East tech company specialising in conversion rate optimisation and intelligent personalisation has doubled its footprint in the region.

Salesfire has taken up an additional floor in Albert North’s SIXTEEN/26 building in Middlesbrough, meaning the SaaS company now has 10,000sq ft of office space on the second and third floors.

Launched in 2017, Salesfire was developed to replicate the experience of an in-store sales assistant online by intelligently recommending products and creating a personalised customer experience to increase sales, conversion rates and revenue.

Salesfire CEO Rich Himsworth said: “Our growth has been phenomenal; we started as a team of seven in Boho Six, and having outgrown the space, we moved to SIXTEEN/26 at Albert North, and we’ve grown exponentially ever since.

“During the lockdown, we expanded the team to over 50, and the additional floor space served us well as we could use it to ensure social distancing and provide a COVID safe working environment.”

A significant increase in sales means the company is now working with over 600 ecommerce stores, including Hamley’s, TJ Hughes, West Ham Football Club, Moda in Pelle and Psyche.

It has also expanded its global reach after acquiring clients in the United States and Europe.

With plans for further growth, Salesfire’s is recruiting and this time next year, aims to have doubled its headcount again.

As well as recruiting experienced developers, the company will launch its academy.

Rich added: “We’ve put all of our efforts into making the Salesfire enterprise platform the best in class.

“We’ve driven all of our profit into growing the business, and Jomast have played a pivotal role in ensuring we were able to scale quickly.”

Mark Hill, commercial property director at Jomast, said: “We’ve been delighted to be able to support Salesfire’s rapid expansion plans and provide them with the space they need to grow and ultimately thrive.

“We designed Albert North to attract digital and creative businesses specifically, and it is now a vibrant tech cluster which is home to several world-leading companies.”